Lumin — LLM visibility tracking for brands & agencies Skip to content

LLM visibility tracking

Search has changed. Your next customer is asking LLMs for advice, and Lumin helps you to understand if you're in the conversation.

What is Lumin

Understand how LLMs talk about your brand and competitors

A share-of-voice card reading 31.4%, with ChatGPT, Gemini and Claude broken out as bars

Track Visibility

See how consistently LLMs are surfacing your brand as a source within their responses

A response-analysis card showing the attributes an assistant attached to a brand

Analyse Responses

Understand the key attributes being favoured by LLMs, and adapt your content

An impact card tying assistant visibility to sessions and conversions

Understand Impact

With integrations, you can understand the impact of AI on your business

Use cases

Unlock different metrics to better understand LLMs.

A trend chart comparing two brands' visibility across six months

Competitor Tracking

Know how your competitors are performing against the same prompts.

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How It Works

Simple onboarding, powered by AI.

Onboarding step one — Lumin reading a website's products and services
Benefits

Transparent and easy to understand tools and metrics.

LLM Coverage

We cover responses from Claude, Gemini, AI Mode, AI Overviews and ChatGPT.

API Calls

Unlike other AI visibility tools, we hook straight into APIs rather than scraping.

Competitor Tracking

We track your competitors, and measure your visibility against theirs.

Brand Pulse

We use LLMs to understand what users think of your company.

Dev Support

Got an idea for a feature or custom connector? Talk to us!

Built-in Trust

Your data is safe, as we use leading OAuth and security.

FAQ

Your questions, answered

ChatGPT, Claude, Gemini, Google's AI Mode and AI Overviews. Every prompt runs against all of them, so when one platform changes its mind about you it shows up as a move in one line rather than a wobble in your total.

No — we call the providers' APIs directly. Scraped answers drift with whatever the interface happened to serve that session, and a trend built on them measures the scrape as much as the model. API calls are repeatable, which is the only way week-on-week movement means anything.

Minutes. Point Lumin at your website and it reads your products and services, proposes the competitors worth watching and drafts the prompts your customers are likely to ask. You review and edit rather than starting from a blank page.

We infer them from your own site and from who keeps appearing alongside you in the answers, then you confirm or change the list. Everyone on it is measured against exactly the same prompts you are, so the comparison is like for like.

Once you connect GA4, yes. Lumin lines your visibility up against the sessions and conversions arriving from AI assistants, so the question moves on from whether you are mentioned to whether it is worth anything.

We connect over OAuth and never ask for a password. We request read access only to the properties you pick, and you can revoke it from your own account whenever you like.

Step into the future of search

Sign up for our waiting list so you can receive updates as soon as we're ready.

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